MUST READ: HOW SUPREME CHANGED FASHION FOREVER, CFDA UNVEILS SHORTER NEW YORK FASHION WEEK SCHEDULE


July 25, 2019 EOhd0Smy 0 Comment

How Supreme changed fashion forever 
Supreme sprung to life as a frenetic meet-up spot for the growing downtown New York skate community. “Since its beginning, in 1994, Supreme has slowly worked its way to the very center of culture and fashion,” writes Noah Johnson for GQ. “Or more accurately, culture and fashion have reconfigured themselves around Supreme.” The quiet mastermind behind it all, James Jebbia, provides his side of the story and shares his vision and design philosophy with GQ in a piece about the brand’s fashion legacy. {GQ

CFDA unveils shorter New York Fashion Week schedule
The CFDA released the New York Fashion Week Spring 2020 lineup on Tuesday, signaling an end summer. It was a harsh reality check for editors that have been enjoying a much-needed break, but it wasn’t all bad news: NYFW will only run for five days, instead of dragging on for the usual eight. Telfar will be the opening act, and Marc Jacobs will wrap up the festivities on Sept. 11 at 6 p.m. sharp. {WWD

Forever 21 under fire for body-shaming after sending diet bars with orders
Twitter users spent most of Tuesday blasting Forever 21 after several of the retailer’s customers found Atkins bars with their online purchases. Many people called the move “tone deaf” and “dangerous,” as it could potentially trigger customers who suffer from self-image issues. People also accused the retailer of only including diet bars with orders from its plus-size line. The company then released an apology statement to Jezebel, saying that the “freebie items in question were included in all online orders, across all sizes and categories, for a limited time and have since been removed.” {Jezebel

Instagram is the fastest-growing platform for magazines 
According to a new report from MPA-The Association of Magazine Media, magazines had a follower growth increase of 6.3 % on Instagram during the second quarter of this year, while Facebook and Twitter audiences for magazines grew hardly at all. For 100 magazines, Facebook likes on content and followers on Twitter grew less than 1%. {WWD

How dewy skin became a global obsession
For years, the beauty industry and magazines convinced women to combat shine. Then, social media said otherwise, and suddenly our Instagram feeds became filled with endless variations of dewy skin. So why did women starting chasing the glow? The rise of K-beauty, the minimal makeup Glossier effect and the ascent of athleisure all factored into this evolution. {Quartz

TikTok is changing beauty standards for Gen Z
FaceTuning is out, and pigtails are in as E-Girls on TikTok replace the skinny tea-selling influencers on Instagram. “If Instagram provided an early set of standards for millennials, then TikTok is doing the same for Gen Z, just in a much more supportive and, frankly, more interesting way,” writes Roisin Lanigan for i-D. “E-Girl’s wouldn’t dream of photoshopping their videos.” Instead, they’re all about experimenting with creative makeup, whether that means dramatically rouged cheeks or excessive liquid eyeliner. {i-D

Catbird launches capsule collection with Leith Clark 
Catbird teamed up with stylist Leith Clark on a nine-piece capsule collection, comprised of ribbon ear climbers, necklaces, moonstone chokers and rings, charms and more. “Our collection with Leith explores new textures and materials, and is made, like all Catbird jewelry, piece by piece in our Brooklyn studio with recycled diamonds and gold,” says Leigh Batnick Plessner, co-creative director of Catbird, of the collaboration, which drops Wednesday. To celebrate the launch, the jewelry brand is donating $10,000 to Planned Parenthood of New York City. {Fashionista inbox} 

LVMH is still having a very good year
After starting 2019 on a very profitable noteLVMH has maintained its strong momentum in the second quarter. The French conglomerate’s overall revenues were up 15% in the three months ending on June 30 to 12.54 billion euros, bringing its total revenue for this year to 25.1 billion euros. The luxury giant said sales in the fashion and leather goods division, which includes Fendi, Dior and Givenchy, climbed 20% during the quarter, beating consensus estimates. Stellar performances from Louis Vuitton and Christian Dior Couture also contributed to its robust growth. {Fashionista inbox} 

Photo: Claudio Lavenia/Getty Images



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